Thinking Content
A repository about strategic content creation.
Does ChatGPT Understand What It Writes?
ChatGPT is sophisticated at text generation. But does it understand what it writes and what might this mean for the technology?
Making Good Content Takes Time
The process of content creation for commercial purposes requires vision and organization. It requires investment and patience. It requires consistency of approach. And it requires time.
A.I. Text Generators: Uses and Limits
AI text generators are powerful tools which can answer questions, write essays, and summarize text. Like any tool, to use it effectively you need to know what it can and cannot do.
In Defense of Short Form Content
Blog posts are getting longer. While long-form content is sometimes necessary, don’t overlook short-term content. Pithy posts can translate to tighter messaging.
Determining a Content Roadmap That Works For You
Having a content roadmap is essential for reliable output. With a bit of planning, you’ll find that being intentional about your content workflow can help free up time to get more done.
The Business Case for Content Investment
For organizations that get good at content creation, there are practical ways to grow your business and generate additional revenue from the good work you’re putting in.
Does your Business Content Take a Stance?
Expressed well, opinion will lend an edge to your business content—and help cut through the noise.
Time for a Content Refresh?
How regularly do you refresh your website content? Before producing a new feature article or how-to piece, look at what you have already created and consider how to refresh or rework it.
Incorporate News into your Content Strategy
Incorporating news coverage into your content strategy is a great way to create valuable assets that engage.
How to Write a Great Headline for your Blog Post
Here are five tips for crafting compelling headlines for blog posts that draw readers into your site.
Core Elements for your Content Plan
Every business creates content nowadays. Here are seven core elements to incorporate into your content plan.
10 Reasons Why Content Is Good For Business
Whether you do a little bit of content or are highly committed to content creation, your business will benefit from doing content well. Here are ten commercial reasons for your organization to invest in content.