Thinking Content

A repository about strategic content creation.

Richard Pattinson Richard Pattinson

Making Good Content Takes Time

The process of content creation for commercial purposes requires vision and organization. It requires investment and patience. It requires consistency of approach. And it requires time.

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CMC Editorial CMC Editorial

A.I. Text Generators: Uses and Limits

AI text generators are powerful tools which can answer questions, write essays, and summarize text. Like any tool, to use it effectively you need to know what it can and cannot do.

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Richard Pattinson Richard Pattinson

In Defense of Short Form Content

Blog posts are getting longer. While long-form content is sometimes necessary, don’t overlook short-term content. Pithy posts can translate to tighter messaging.

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Richard Pattinson Richard Pattinson

The Business Case for Content Investment

For organizations that get good at content creation, there are practical ways to grow your business and generate additional revenue from the good work you’re putting in.

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Richard Pattinson Richard Pattinson

Time for a Content Refresh?

How regularly do you refresh your website content? Before producing a new feature article or how-to piece, look at what you have already created and consider how to refresh or rework it.

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Richard Pattinson Richard Pattinson

10 Reasons Why Content Is Good For Business

Whether you do a little bit of content or are highly committed to content creation, your business will benefit from doing content well. Here are ten commercial reasons for your organization to invest in content.

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