Thinking Content
Musings on strategic content creation.
GenAI: Copyright or Copywrong?
What do developing legal frameworks around the globe have to say about the thorny question of copyright and generative AI?
Scaling Research with Generative AI
Even with an artificial mind at your fingertips, there’s no shortcut to quality. Here’s how to leverage AI for research-driven content without cutting corners.
AI At Work: Generative AI and Commercial Writing
Where generative AI really shines is in meeting the need for speed. But the human writer and editor needs to stay firmly in the driver's seat.
Does ChatGPT Understand What It Writes?
ChatGPT is sophisticated at text generation. But does it understand what it writes and what might this mean for the technology?
How the Means of Writing Affects Work Flow
From conventional handwriting and pressing keys on a keyboard to employing speech-to-text programs, is there an optimal way to write?
Why Executive Ghostwriting Will Work for You
Ghostwriting is not only a great way to get your senior executives noticed on behalf of your company. Creating editorial content attributed to your senior leadership helps drive awareness of their voice and ideas.
Charting a Course for Your Content Plan
Content creates a momentum of its own, and can easily become an endless swirl of ideas and requests. To avoid being overwhelmed, you need to harness the power of saying no.
How To Write A Speech: Power Through Structure
How to write a speech? It’s no secret: behind every great speech lies careful preparation. From knowing your audience to fine-tuning speech structure, here are some points to keep in mind to write speeches effectively.
Using Jargon: When, Where, and Why
At its best, jargon can make thoughts clearer and more specific. When overused, it can make written content harder to process, alienating the reader. Here are some tips on when and how one should use jargon.
Avoiding Blogger Heartache: Setting up a Content Brief
Maintaining a blog is a labor of love. But like any affair of the heart, your blog needs close attention to succeed.
Elevating Your Writing to Thought Leadership Content
There’s no short-cut to becoming a thought leader. However, there are some general principles that can help you recognize thought leadership and elevate your own content to the same status.
The Continued Relevance of the PR Press Release
Since its first use in 1906, the PR press release has remained relevant. While technology has changed, the basic dynamic between business, PR professionals, and journalists remains the same.