Thinking Content

Musings on strategic content creation.

Alexander Yates Alexander Yates

GenAI: Copyright or Copywrong?

What do developing legal frameworks around the globe have to say about the thorny question of copyright and generative AI?

Read More
Alexander Yates Alexander Yates

Scaling Research with Generative AI

Even with an artificial mind at your fingertips, there’s no shortcut to quality. Here’s how to leverage AI for research-driven content without cutting corners.

Read More
Alexander Yates Alexander Yates

Why Executive Ghostwriting Will Work for You

Ghostwriting is not only a great way to get your senior executives noticed on behalf of your company. Creating editorial content attributed to your senior leadership helps drive awareness of their voice and ideas.

Read More
Alexander Yates Alexander Yates

Charting a Course for Your Content Plan

Content creates a momentum of its own, and can easily become an endless swirl of ideas and requests. To avoid being overwhelmed, you need to harness the power of saying no.

Read More
CMC Editorial CMC Editorial

How To Write A Speech: Power Through Structure

How to write a speech? It’s no secret: behind every great speech lies careful preparation. From knowing your audience to fine-tuning speech structure, here are some points to keep in mind to write speeches effectively.

Read More
Alexander Yates Alexander Yates

Using Jargon: When, Where, and Why

At its best, jargon can make thoughts clearer and more specific. When overused, it can make written content harder to process, alienating the reader. Here are some tips on when and how one should use jargon.

Read More
CMC Editorial CMC Editorial

The Continued Relevance of the PR Press Release

Since its first use in 1906, the PR press release has remained relevant. While technology has changed, the basic dynamic between business, PR professionals, and journalists remains the same.

Read More