Thinking Content

Musings on strategic content creation.

Alexander Yates Alexander Yates

GenAI: Copyright or Copywrong?

What do developing legal frameworks around the globe have to say about the thorny question of copyright and generative AI?

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Alexander Yates Alexander Yates

Scaling Research with Generative AI

Even with an artificial mind at your fingertips, there’s no shortcut to quality. Here’s how to leverage AI for research-driven content without cutting corners.

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CMC Editorial CMC Editorial

The Continued Relevance of the PR Press Release

Since its first use in 1906, the PR press release has remained relevant. While technology has changed, the basic dynamic between business, PR professionals, and journalists remains the same.

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CMC Editorial CMC Editorial

Implicit Marketing As A Strategic Middle Road

Implicit marketing influences customers with a bit of subtle messaging. By avoiding heavy handed product praise and putting more emphasis on the mindset of the purchaser, it can address consumer concerns more deeply.

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Alexander Yates Alexander Yates

Why Writing is Thinking

Writing is more than communication: it’s a type of thinking. By writing more clearly, you can sharpen the ideas your writing expresses.

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