Thinking Content
Musings on strategic content creation.
How the Means of Writing Affects Work Flow
From conventional handwriting and pressing keys on a keyboard to employing speech-to-text programs, is there an optimal way to write?
GenAI: Copyright or Copywrong?
What do developing legal frameworks around the globe have to say about the thorny question of copyright and generative AI?
Scaling Research with Generative AI
Even with an artificial mind at your fingertips, there’s no shortcut to quality. Here’s how to leverage AI for research-driven content without cutting corners.
AI At Work: Generative AI and Commercial Writing
Where generative AI really shines is in meeting the need for speed. But the human writer and editor needs to stay firmly in the driver's seat.
Does ChatGPT Understand What It Writes?
ChatGPT is sophisticated at text generation. But does it understand what it writes and what might this mean for the technology?
Avoiding Blogger Heartache: Setting up a Content Brief
Maintaining a blog is a labor of love. But like any affair of the heart, your blog needs close attention to succeed.
Elevating Your Writing to Thought Leadership Content
There’s no short-cut to becoming a thought leader. However, there are some general principles that can help you recognize thought leadership and elevate your own content to the same status.
The Continued Relevance of the PR Press Release
Since its first use in 1906, the PR press release has remained relevant. While technology has changed, the basic dynamic between business, PR professionals, and journalists remains the same.
Implicit Marketing As A Strategic Middle Road
Implicit marketing influences customers with a bit of subtle messaging. By avoiding heavy handed product praise and putting more emphasis on the mindset of the purchaser, it can address consumer concerns more deeply.
The Art of the Content Outline: From Pre-Writing to Production
As a writer, an outline is your most effective tool for structuring content. The outline is your map; it shows which points go where, and allows you to insert research seamlessly into your work.
Business Blog Ideas for Uncertain Times
Business blogging ideas can help your company navigate challenging times and confidently position your company for the future.
Why Writing is Thinking
Writing is more than communication: it’s a type of thinking. By writing more clearly, you can sharpen the ideas your writing expresses.