Content Creation

Content creation is where the rubber meets the road. You may have the best-laid content strategy around. But without effective execution, it’s the equivalent of a car with no engine.

Done right, content creation generates a positive feedback loop. As you work to produce content, you discover insights worth sharing. In bringing your documented strategy to life, you deepen your knowledge not only of the topics at hand but your sector more generally.

You’ll soon find yourself not only navigating content with confidence, but driving the types of industry conversations you only used to follow.

Why Content
Creation?

At its heart, content creation is about tried and trusted methods. It’s about knowing how to turn what you plan to create into publishable product.

Say your content strategy calls for a series of explainer articles on a niche topic in your industry. How do you take that concept and initiate its production?

The act of content creation helps turn an appealing proposition into something material. Without knowing how to create content, you’re stuck in park without a GPS.

How To Kickstart

Content Creation

Development

1. It starts with developing a method. Outline the different stages of content creation, from ideation to final product. You may find you have as many as a dozen different steps in your process.

2. Develop your working templates. What are the core elements, for example, that go into a content brief? How do you structure an outline and what level of research do you expect to see in it?

Formulation

3. What’s your collective plan for drafting and editing, and what guidelines do you provide the team? At what stage do you introduce design and layout considerations?

4. Who’s responsible for fact checking and proofing? What are your requirements for legal compliance? What’s the plan for distributing and then refreshing the piece?

Prescription

Revision

What CMC Offers

At CMC Editorial, we work with you and your team to support content creation done right.

  • Ideate: We develop topic ideas that your target audience cares about.

  • Outline: We research each earmarked piece of content.

  • Produce: We craft the content against the outline.

  • Refine: We adjust the content based on feedback and insights.