Content Strategy
Content strategy is the framework that governs your content production. Developing content without strategy is like constructing a building without an architect.
At the heart of an effective content strategy is creativity. Producing something original out of a sea of sameness demands a clear-minded focus on what you’re building and why. Bringing that to life calls for a sprinkling of magic.
Why Content
Strategy?
Content strategy insists on clear alignment with your organizational goals. What’s your company’s purpose and what targets are you chasing?
Your content strategy should be a 3-D projection of this foundational thinking. It provides a roadmap that helps guide the production of your organization’s content at every stage, from ideation to finished product.
In the absence of an established content strategy, your marketing and communications will fall short.
How To Develop
Content Strategy
Developing your content strategy is not a cookie-cutter exercise. It’s something that organically arises from your knowledge of an organization. Resist the urge to rush toward content ideation before you properly grasp the wider context.
Instead take time to figure out how content already operates within the company. Who creates what, when, and why? Gathering this information will increase the effectiveness of your content strategy and drive efficiencies.
Deployment
Putting content strategy into action requires discipline. Don’t assume that your carefully laid plans will emerge magically into being. Realizing a content strategy needs tight control in the same way an orchestra needs its conductor.
The best crafted plans, once underway, need real-time adjusting. Think of it as a positive feedback loop. The more data produced, the more insights generated, the greater the opportunity to figure out what’s working, what’s not, and to modify accordingly.
A well-conceived, well-constructed content strategy will not only give your organization an edge. It will give you the courage to articulate what you stand for in the marketplace.
CEO | Richard Pattinson
“
What CMC Offers
At CMC Editorial, we work with you and your team to get the content strategy in place that’s right for you.
Research: We gather the essential information to establish your strategy.
Develop: We assemble the key insights to shape an effective plan.
Plan: We determine how your content gets produced.
Refine: We adjust the strategy based on real-time feedback.