Content is everywhere. But what is it? In this article we will explore what “content” means. This can give deeper insight into the nature of content marketing, and how it compares to related notions, such as advertising.

Corporate blogging remains a surefire way to promote your business and advance your thought leadership. Here are seven benefits of blogging regularly.

You run an in-house agency for a brand. You understand the value of high-quality editorial content—magazine-style interviews, executive ghostwriting, e-books—for content marketing. But how well can your in-house team handle the work?

A humanities degree requires students to understand, synthesize, and creatively reflect upon a wide range of sources. By attending to the human element in writing, humanities graduates often have a knack for creating well-presented and impactful content.

Why is trust, or the absence of it, so powerful in marketing? Why do we trust one person or one brand, but not another? And what does this tell us about effective marketing?

A well-written piece of content isn’t just a one-off affair. It’s a long term investment which can help your brand for years to come. Remember the three R's—Refresh, Repurpose, Review—and you will stay in good shape.

When tasked with an assignment, a content writer is responsible for giving the content the attention it deserves. But what does the writing process look like and how long should it take?

As spending on content continues to increase as a proportion of marketing budgets, businesses need to get smarter at reviewing and assessing the value of content and the effectiveness of their content expenditure.

Ghostwriting is not only a great way to get your senior executives noticed on behalf of your company. Creating editorial content attributed to your senior leadership helps drive awareness of their voice and ideas.

Content creates a momentum of its own, and can easily become an endless swirl of ideas and requests. To avoid being overwhelmed, you need to harness the power of saying no.

How to write a speech? It’s no secret: behind every great speech lies careful preparation. From knowing your audience to fine-tuning speech structure, here are some points to keep in mind to write speeches effectively.

At its best, jargon can make thoughts clearer and more specific. When overused, it can make written content harder to process, alienating the reader. Here are some tips on when and how one should use jargon.