As spending on content continues to increase as a proportion of marketing budgets, businesses need to get smarter at reviewing and assessing the value of content and the effectiveness of their content expenditure.

Ghostwriting is not only a great way to get your senior executives noticed on behalf of your company. Creating editorial content attributed to your senior leadership helps drive awareness of their voice and ideas.

Content creates a momentum of its own, and can easily become an endless swirl of ideas and requests. To avoid being overwhelmed, you need to harness the power of saying no.

Since its first use in 1906, the PR press release has remained relevant. While technology has changed, the basic dynamic between business, PR professionals, and journalists remains the same.

At its best, jargon can make thoughts clearer and more specific. When overused, it can make written content harder to process, alienating the reader. Here are some tips on when and how one should use jargon.

As a writer, an outline is your most effective tool for structuring content. The outline is your map; it shows which points go where, and allows you to insert research seamlessly into your work.

How to write a speech? It’s no secret: behind every great speech lies careful preparation. From knowing your audience to fine-tuning speech structure, here are some points to keep in mind to write speeches effectively.

There’s no short-cut to becoming a thought leader. However, there are some general principles that can help you recognize thought leadership and elevate your own content to the same status.

Maintaining a blog is a labor of love. But like any affair of the heart, your blog needs close attention to succeed.

What is your organization’s core message? If you had to distill into one sentence what you want to convey to your customers, what would that sentence be?

Implicit marketing influences customers with a bit of subtle messaging. By avoiding heavy handed product praise and putting more emphasis on the mindset of the purchaser, it can address consumer concerns more deeply.

From conventional handwriting and pressing keys on a keyboard to employing speech-to-text programs, is there an optimal way to write?